There are so many people looking to start a business, own a small business, have side jobs. All of these people should be marketing themselves to reach potential clients. According to Forbes, there are almost 28 million small businesses in the US and over 22 million are self-employed with no additional payroll or employees. With no marketing team, you have two options, you can either learn how to successfully market your products yourself, or you can hire a digital marketing company to handle things for you. Hiring a digital marketing company is great, except as a small business you might not have the funds for that just yet. If that’s you, here’s what you do.
Start Small with Marketing
There are three basic things most businesses, no matter what your business is, should have in order to market yourself properly. You should have a website, a Facebook, and a Instagram. All three of these platforms are relatively easy to sign up for, and all three are free to have. These three are important for your digital marketing because they are where most businesses find their audience in the digital realm. Now if you’re doing it yourself, the chances of it looking as professional as you would want it might not be so high but getting your business out there for people to see is the most important step.
What Should You Focus On
The type of business you have will determine which platform will need the most of your attention. Ideally, each of them will bring in the proper amount of audience when you’re able to give them all the attention they need but, considering you don’t have a team its best to focus on the platform that will help you the most. The platform that will help you get in front of all the right people will depend on your customers and your business.
For example, if you’re a professional fashion blogger, writing for a younger audience your focus platform would probably be Instagram and maybe your website. If you have a plumbing company and want to target local residence, your best bet is Facebook and your website. Learning what platforms work best for you can save you time, and money. I like to think if your business is online, you’re probably gonna focus on Instagram and your website a lot. If your business is physical, Facebook and your website. Of course, that’s not true for every business, and the more exposure your business or brand gets the better. It’s just a very basic idea if you’re new to the digital marketing world.
Digital Marketing Is The New Wave
If you are not marketing your business digitally you’re hurting your business, even if it’s a small business. The old ways of marketing are slowly dying out, and businesses that don’t take advantage of this new wave get left behind. Just ask companies like Blockbuster, Radio Shack, and Kodak. Even if you have a product that isn’t going anywhere anytime soon, doesn’t mean you’re going to be able to sustain it if you are not marketing yourself properly. That’s why Bear Necessities Marketing here, not to just help you market and grow your business, but to teach you what you need to know if you have to do things yourself.
Knowing where to begin for your business can be overwhelming. Get a free consultation with us today.