Okay, let’s say you just started your business, and you’ve just handled all the legal aspects of it. You filed your business name, opened a business account, got your tax ID, etc and now your eyes are set on bringing in the customers/clients. So how do you start getting people in the door or calling your phone? The easy and simple answer is it’s time to start marketing your business. Marketing yourself and your business is the single most important thing you have to do once you’ve established your business. The way you go about marketing depends entirely on the kind of business you have. For some, networking with people can help get your business sales up, for others digital marketing is your best friend, and some of you will have to do or try it all. The first question you must ask is which marketing strategy is right for me?
What to Think About
There are certain things you’ll want to consider when you’re deciding on your marketing strategy. Having a physical location verses just having your business online is a major factor when it comes to your marketing. Most people who have physical locations often have an online presence as well in which case your marketing efforts are doubled. You should also be mindful that your technique might be different if you sell products versus offering services. The biggest thing to know when coming up with your marketing strategy is knowing your audience. Think about their age group, where they live, their income, what they’re interested in, and where they spend a majority of their time. There is no one size fits all method for any one type of business but here are some platforms you can consider if you think your business will profit of of them.
Google My Business
Google is the biggest search engine in the world, and establishing yourself on Google is one of the smartest things you can do for your business marketing wise. Many of your clients are going to look up your business before they use your product or services. Thankfully Google offers free tools for you to use for your business. Registering your business is very simple and doesn’t cost a thing. If your business is already recognized by Google make sure that you claim your business so that you are able to control the information Google gives out about it. Some of the tools Google offers include website creation, Google posting, analytics, and more. You can also sign up for gmail so that everything you have is connected through Google. No matter if your business is online or a physical location Google My Business is a good idea.
Facebook is the biggest social media platform out there is the perfect start for all businesses. There is a huge audience on social media and it’s a very diverse audience. Facebook also offers plenty of tools to help you promote and grow your business. They also offer ad services to help you reach a new audience. You can post updates, promotions, and content related to your business for others to see and share. You can also connect with your customers and find out what they’re looking for from your business. Facebook also allows people to leave reviews and check into your business. It’s a very useful marketing tool to have, it’s free, and most likely has the audience you’re trying to reach.
Those are some of the marketing platforms you can start off with to start getting some eyes on your business no matter what kind of business you’re running. To get more information on getting your marketing started, or to even get a free consultation, contact us here at Bear Necessities Marketing. We’re here to help you grow.