When digital marketing first became a big deal one of the earliest marketing strategies that was used was Search Engine Optimization or SEO. Search Engine Optimization involves the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Due to the algorithms used with search engines like Google, Bing, and Yahoo people use different strategies to organically help people searching the web find their sites. SEO may target different kinds of searches, including image search, video search, academic search, news search, and industry-specific vertical search engines. Why is search engine optimization important for a business? SEO is an important strategy to consider because a website will receive more visitors from a search engine the higher the website ranks on the search engine results page (SERP). These visitors can then be converted into customers for that particular business.
How Does SEO Work
As an Internet marketing strategy, SEO considers how search engines work, the computer-programmed algorithms that dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience. There are a number of things search engines look for on websites that help them rank higher than others. Optimizing a website may involve editing its content, adding content, and modifying HTML and associated coding to both increase its relevance to specific keywords and remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic. Making sure your website is mobile and desktop friendly is also extremely important. Making sure your website is properly optimized is a continuous job. It’s important that any time you are updating your website you are checking that it’s search engine friendly.
Common SEO Practices
There are a couple of things you can do to consistently to increase the SEO on your website. One of the things you should be doing to better your SEO is to put out content on a consistent basis. Most people put out content on their social media and write informative blogs to help their SEO. Having people share those blogs or your content on their site creates backlinks to your website, which promotes your site as an authority, makes it more relevant, and increases your SEO.
You can also ensure that all the images and videos on your website has image alt text. This allows your images to show when someone doing an image search for something related to your products and services and overall increases your search engine optimization. You’ll also want to keep track of keywords, which are search terms people type in on search engines to find your product or services.
You”l want to know popular keywords and phrases that people use to find your company and companies like yours and insert those keywords through out your website. For example if you own a nail salon a popular keyword for you might be nails, nail polish, manicure and pedicure. Those keywords should be inserted into your website organically a few times on all your web pages to help your site rank when people type those keywords in.
These are all small changes you can consistently make to your website to increase your organic SEO. Here at Bear Necessities Marketing we understand that this can be a lot to do when you’re trying to run a business and we are here to help. If you need assistance with your digital marketing, contact us and we’ll give you a free consultation.