It’s very popular for people to promote their businesses on social media, and one of the more popular platforms to do it on is Instagram. There are over 1 billion active users on Instagram monthly and about half of that on there daily. Your brand could be reaching hundreds of thousands of potential customers when you use social media platforms such as Instagram to promote your product or services. There are of course businesses in specific industries that will do better using Instagram. Typically businesses with attractive products are or services will do better promoting on this platform but any business can stand to gain by advertising on Instagram. If anything you can benefit from brand awareness by using it.
What Is Instagram
If you’re not familiar with Instagram and it’s platform here’s a little breakdown of this particular platform. Instagram was founded in October back in 2010. It started off as a free online photo sharing app where people could post photos and like other photos that people have shared. The platform soon grew in popularity and in 2012 Instagram was bought out by Facebook.
Instagram allows users to edit and upload photos and short videos through a mobile app. Users can add a caption to each of their posts and use hashtags and location-based geotags to index these posts and make them searchable by other users within the app. Each post by a user appears on their followers’ Instagram feeds and can also be viewed by the public when tagged using hashtags or geotags. Users also have the option of making their profile private so that only their followers can view their posts. Instagram has also introduced a feature called Stories. Users can post short clips or images to their stories that will last for up to 24 hours rather than post on their feed. This particular feature is more popular and tends to get more engagement than posting on your feed.
Promoting on Instagram
Like we mentioned earlier anyone can benefit from using Instagram to promote their business. In fact if you have a free business account on Instagram rather than just a personal one, you are able to see insights and analytics of your audience and content. In order to have a business account you must have a business Facebook account, which is also free. You can see how people engage with your content, when they engage, and even convert some of your followers into customers. 60% of people say they discover new products through the Instagram app. Instagram business offers a lot of tools and features to help businesses promote their products including connecting photos of products to your online store, and offering paid advertisement to help you reach a bigger audience.
With Instagram ads you can promote the content on your profile to a targeting audience outside of the people follow you already. You can direct your targeted audience to your profile or to your website to increase traffic. You can do an engagement ad for as little as $2 and see a tremendous amount of engagement on your content. The more engagement your content is getting the better you’ll do on Instagram. While Instagram much like Facebook is becoming a monetized platform, there are still ways of getting more followers and engagement without having to pay for it.
Growing your following on Instagram isn’t easy and definitely doesn’t happen over night but it is possible. There are a handful of things you can consistently do to see your following grow, but you must be willing to put in the work for it. The main thing to remember is to use Instagram’s algorithm to your advantage.
One of the things you have to be willing to do is have engaging content. Yes having amazing videos and images is great but really you need to just be able to catch the eye of your audience. This would require you to do a little research, what exactly is your audience into? Keep in mind that Instagram is a social media platform so there is probably a really young audience on there. I would say the majority of people on Instagram are between the ages of fifteen to thirty five. A good majority of Instagram’s audience is based in the United States. That’s not to say that everyone on there fits that description. Whatever content you create just be sure it appeals to your audience or you won’t see much engagement.
You should also consider using influencers to promote your brand. Influencers are people with a fairly large following, who often produce content that others really like. They are the celebrities of the social media world, some of them are actually celebrities. Reach out to influencers on Instagram who have an engaging audience and has the same audience or a similar one to the ones that want your products or services. For example if I sold pet toys, I would reach out to an influencer who has a lot of pet content on their page or is a page completely for animals (yes they have those) and ask if they would be willing to collaborate with you. There are many influencers who will promote your business for free products or services, while others are looking for paid compensation. It just really depends on the influencer and what they’re terms are.
Another thing you’ll want to do is be as active as you can on your Instagram. That means engaging with people who engage with your content, responding to direct messages you receive, responding to comments, etc. You’ll want to be posting quality content at least once a day, although I recommend doing at least two post a day. Keep in mind that only about 10% of your followers will see your post organically. You’ll want to use a good amount of the features that Instagram offers like going live, Instagram TV, posting to your stories and using the different features on your stories, tag people in photos, share your location, all of that great stuff! Be sure you are also including hash tags in each of your photos. Make sure the hash tags are relevant and not over used. You want to be doing everything you can on Instagram because that tells Instagram’s algorithm that you’re a active and popular profile.
This all sounds like a lot, and if you’re doing it on your own it can be very time consuming. Don’t worry though, Bear Necessities Marketing is here to help. If your interested in finding out more about social media tactics or need assistance marketing, contact us here and we’d be glad to help!