The Importance of Keywords & Keyword Generation

Keywords is something you without a doubt hear often in the marketing world. Whether you cover social media, search engine optimization, or digital ads, keywords play a very significant role in all of these strategies. So what exactly are Keywords? Keywords are basically words used to find a particular products, service, or content on search engines. For example if I were to go on Google … Continue reading The Importance of Keywords & Keyword Generation

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The Power of Retargeting

Have you ever visited a website browsing some things you like and then the next thing you know you see ads for that same website everywhere? Their social media ads end up on your timeline, their google ads pop up when your searching something, you even see pop ups when you’re on other websites. It’s like that business is everywhere you are, and next thing … Continue reading The Power of Retargeting