The Importance of Keywords & Keyword Generation

You, without a doubt, often hear keywords in the marketing world. Whether you cover social media, search engine optimization, or digital ads, keywords play a significant role in these strategies. What exactly are Keywords? Keywords are words used to find particular products, services, or content on search engines. For example, if I were to go on Google and type in the words “vintage t-shirt” Google would … Continue reading The Importance of Keywords & Keyword Generation

The Power of Retargeting

Have you ever visited a website browsing some things you like and then the next thing you know you see ads for that same website everywhere? Their social media ads end up on your timeline, their google ads pop up when your searching something, you even see pop ups when you’re on other websites. It’s like that business is everywhere you are, and next thing … Continue reading The Power of Retargeting