The Importance of Keywords & Keyword Generation

Keywords is something you without a doubt hear often in the marketing world. Whether you cover social media, search engine optimization, or digital ads, keywords play a very significant role in all of these strategies. So what exactly are Keywords? Keywords are basically words used to find a particular products, service, or content on search engines. For example if I were to go on Google … Continue reading The Importance of Keywords & Keyword Generation

Enhancing Your Search Engine Optimization

When digital marketing first became a big deal one of the earliest marketing strategies that was used was Search Engine Optimization or SEO. Search Engine Optimization involves the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Due to the algorithms used with search engines like Google, Bing, and Yahoo people use different strategies to … Continue reading Enhancing Your Search Engine Optimization

The Power of Retargeting

Have you ever visited a website browsing some things you like and then the next thing you know you see ads for that same website everywhere? Their social media ads end up on your timeline, their google ads pop up when your searching something, you even see pop ups when you’re on other websites. It’s like that business is everywhere you are, and next thing … Continue reading The Power of Retargeting

Creating A Well Known Brand

Branding is something you often hear in marketing and is sometimes the core concept behind most marketing strategies. So what exactly is branding and why is it important when it comes to the success of a business. Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps … Continue reading Creating A Well Known Brand

Getting Your Marketing Started

Okay, let’s say you just started your business, and you’ve just handled all the legal aspects of it. You filed your business name, opened a business account, got your tax ID, etc and now your eyes are set on bringing in the customers/clients. So how do you start getting people in the door or calling your phone? The easy and simple answer is it’s time … Continue reading Getting Your Marketing Started

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Marketing Small Businesses On The Web

There are so many people looking to start a business, own a small business, have side jobs. All of these people should be marketing themselves to reach potential clients. According to Forbes, there are almost 28 million small businesses in the US and over 22 million are self-employed with no additional payroll or employees. With no marketing team, you have two options, you can either … Continue reading Marketing Small Businesses On The Web