The Importance of Keywords & Keyword Generation

Keywords is something you without a doubt hear often in the marketing world. Whether you cover social media, search engine optimization, or digital ads, keywords play a very significant role in all of these strategies. So what exactly are Keywords? Keywords are basically words used to find a particular products, service, or content on search engines. For example if I were to go on Google … Continue reading The Importance of Keywords & Keyword Generation

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Quick Marketing Talk: Practicing SEO

If you have a website or an online store it is important to practice SEO or search engine optimization. When customers are looking for your a product or service to use the first place they’ll usually try is a search engine like Google, Yahoo, or Bing. If they’re unable to find you there on the first few pages they’ll unlikely use your service or product. … Continue reading Quick Marketing Talk: Practicing SEO

Enhancing Your Search Engine Optimization

When digital marketing first became a big deal one of the earliest marketing strategies that was used was Search Engine Optimization or SEO. Search Engine Optimization involves the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. Due to the algorithms used with search engines like Google, Bing, and Yahoo people use different strategies to … Continue reading Enhancing Your Search Engine Optimization

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Marketing Small Businesses On The Web

There are so many people looking to start a business, own a small business, have side jobs. All of these people should be marketing themselves to reach potential clients. According to Forbes, there are almost 28 million small businesses in the US and over 22 million are self-employed with no additional payroll or employees. With no marketing team, you have two options, you can either … Continue reading Marketing Small Businesses On The Web